BRAND GUIDELINES

2. Color System

Primary Palette

Black (Primary Base)

• HEX: #000000
• CMYK: C0 M0 Y0 K100
• Usage: Backgrounds, text, dominant brand surfaces
• Style Direction: Prefer matte black or rich black finishes (especially in print and fabrication)

Gold (Accent)

• HEX: #c8aa68
• CMYK: C0 M15 Y57 K25
• Usage: Accents, highlights, premium detailing
• Style Direction: Can be metallic, foil stamped, or matte gold

Color Philosophy

• Black should dominate (80–90%)
• Gold should be used strategically (10–20%) for premium emphasis
• Avoid overusing gold - it loses its luxury feel fast

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3. Typography

Primary Font Family: Futura

Futura STD Light

• Use for: Subheadings, body text, secondary information
• Tone: Clean, minimal, modern

Futura Medium

• Use for: Headlines, key messaging, logo text
• Tone: Strong, confident, high-end

Typography Rules

• Always use ALL CAPS for brand name:
  BLACK DIAMOND EVENT PRODUCTION
• Maintain generous spacing (tracking) for a luxury feel
• Avoid decorative or script fonts entirely

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4. Logo System

Primary Logo (Full Lockup)

Preferred usage in most applications

Includes:

• Diamond icon
• Full company name

Use for:

• Website headers
• Marketing materials
• Proposals
• Signage

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Color Variations

Full Color (Primary)

• Black + Gold
• Use on light/white backgrounds

Inverted

• White logo on black background
• Use for dark environments, LED walls, nightlife visuals

Monotone

• All black OR all white
• Use for:
  • Print constraints
  • Engraving
  • Vinyl cutting
  • Minimal applications

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5. Logo Variants

Wordmark

Text-only version:

• BLACK DIAMOND EVENT PRODUCTION

Use when:

• Icon is unnecessary
• Clean, minimal layouts are needed
• Supporting branding elements

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Icon / Favicon

Diamond mark only

Use for:

• Social media profile images
• Website favicon
• Watermarks
• App icons

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6. Logo Usage Rules

DO:

• Maintain proper spacing around logo
• Use approved color variations only
• Keep proportions locked (no stretching)

DO NOT:

• Change colors outside the brand palette
• Add shadows, gradients, or effects
• Rotate or distort the logo
• Overlay on busy backgrounds without contrast

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7. File Formats & Usage

Editable Formats (For Designers)

• SVG – Preferred vector format (scalable, universal)
• AI / EPS – For Adobe Illustrator and vector editing
• PDF – Cross-compatible vector format

Ready-to-Use Formats

• PNG (1920×1920)
  • Transparent background
  • Best for web, overlays, presentations
• JPG
  • White background
  • Smaller file size
  • Use for general digital applications
• ICO
  • For website favicon use

Standard Deliverables

All logo assets should be available in:

• Full Color
• Black
• White

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8. Background Usage

Light Backgrounds

• Use full color (black + gold)

Dark Backgrounds

• Use inverted (white logo)

Minimal / Print Applications

• Use monotone (black or white)

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9. Brand Tone (Visual Direction)

• Minimal
• Bold
• High contrast
• Premium / luxury
• Clean and intentional

Design Principles

• Use negative space aggressively
• Avoid clutter
• Let the logo breathe
• Prioritize symmetry and alignment

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10. Application Examples

Best Use Cases

• Website header | Full Lockup (black/gold or white)
• Instagram profile | Icon only
• Print materials | Full Lockup or Wordmark
• LED walls / DJ booth | Inverted logo (white on black)

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11. Final Notes

Black Diamond branding should always feel:

• Expensive
• Intentional
• Modern
• Understated but powerful

If something feels flashy, over-designed, or busy; it’s off brand.

File Download

Download Black Diamond Logo Production Files