HISTORY OF SMP & BLACK DIAMOND EVENT PRODUCTION

ONE DAY SHY OF 12: THE BIRTH OF SMP

A NAME INSPIRED BY A BOSTON DJ LEGEND

Boston radio legend DJ Lady D — affectionately known as Lady D or simply D — left an indelible mark not just on the airwaves, but on our identity. A trailblazer in the city’s music and nightlife scene, Lady D had a gift for spotting talent, shaping culture, and giving power to names. It was she who coined the term “Spinner’s,” which inspired the original name Spinner Music Productions — a nod to the artistry of DJs and the energy they bring to every event. That name carried us through our early days and evolved over time into SMP, and now proudly stands as Black Diamond. Her voice, spirit, and belief in our vision continue to echo through everything we do, reminding us of our roots and the power of a name given with love and intention.

DJ BUONO NAMED “DECA MEMBER TURNED MOGUL” BY DECA DIMENSION MAGAZINE

READ: DECA Dimensions Magazine NovDec 2009 Moguls Article

In the spring of 2009, Black Diamond founder David “DJ” Buono was featured in DECA Dimensions Magazine as the “DECA Member Turned Mogul,” highlighting his early drive, entrepreneurial spirit, and passion for the events industry. The recognition came during the formative years of what was then Spinner Music Productions, marking the first of many moments that would shape a career—and a brand—built on vision, innovation, and relentless hustle.

AWARDED RISING STAR AT ILEA BOSTON

David Buono, founder of Black Diamond Event Production, won the ILEA Rising Star Award just one year after joining the association in 2019. His recognition came as he dove headfirst into the industry’s recovery during the spring COVID lockdowns, offering support and leadership to an event industry that was struggling to survive. David’s commitment extended beyond the award—he later served two terms as Vice President of the ILEA Boston Board of Directors, continuing to contribute to the growth and resilience of the industry.

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THE 2020 COVID LOCKDOWNS

In early 2020, as the world came to a sudden halt, so did the events industry — and with it, every gathering that our business was built to create. The COVID-19 lockdowns delivered a crushing blow to event production companies everywhere, but instead of shutting down, we adapted, innovated, and fought to survive. Through resilience, creativity, and an unwavering belief in the power of connection, we weathered the storm. Today, we are stronger, sharper, and more passionate than ever, proving that even in the darkest times, the spirit of celebration cannot be silenced.

RECOGNIZED ON THE NATIONAL STAGE: MOST INFLUENTIAL EVENT PROFESSIONALS IN THE U.S.

In 2021, David “DJ” Buono was named one of the “Most Influential Event Professionals in the United States” by BizBash Magazine, a prestigious honor recognizing his impact on the industry through innovation, leadership, and creative excellence. As the force behind what was then Spinner Music Productions, DJ’s ability to elevate experiences and set new standards in event entertainment solidified his reputation as a trailblazer in the national event scene.

BLACK DIAMOND WINS NACE/NACE BOSTON EVENT PRODUCTION OF THE YEAR AWARD

In a year that turned the event industry upside down, Black Diamond pulled off something truly unforgettable — and we just bagged the NACE/NACE Boston Event Production of the Year Award for it! The Empty Wedding, produced by the Massachusetts Live Events Coalition, was a powerful statement during the heart of the 2020 lockdowns. It was our way of showing that live events could still be safe, meaningful, and impactful, even in the most challenging times. Recorded in October 2020, when the industry was all but decimated, this production wasn’t just about creativity — it was about resilience. We’re honored to have been part of an event that spoke to the heart of what we do and to stand tall in a year where we all had to fight to survive.

INTRODUCING BLACK DIAMOND

Black Diamond Event Production officially launched on February 14, 2024—an intentional nod to both love and bold beginnings. Specializing in luxury wedding entertainment and high-impact corporate event production, our name reflects a dual meaning: like black diamond ski trails, our work is designed for those who seek adventure and expertise; and like the diamond itself, we honor the timeless elegance and emotion behind every celebration. The rebrand from Spinner Music Productions—widely known in the industry as SMP—was a long-considered evolution for our team, yet came as a complete surprise to many in the event industry. The response, however, exceeded all expectations, with overwhelming support and excitement from peers and clients alike.

THE EVOLUTION IS HERE: BLACK DIAMOND LAUNCHES IN APRES SKI STYLE AT GRANITE LINKS

On March 12, 2024, Black Diamond Event Production officially launched with a brand reveal gala held at Granite Links in Quincy, MA. Surrounded by industry peers, friends, and supporters, the event marked a significant milestone in the company’s journey. With sweeping views of the Boston skyline and a thoughtfully curated experience, the evening reflected the elevated standard and creative vision that defines the Black Diamond brand.

WHERE WE’RE AT NOW

Since our rebrand to Black Diamond Event Production, we’ve surpassed every expectation. The transition from Spinner Music Productions was not only smooth but incredibly successful, with our refreshed identity resonating deeply with clients and industry peers alike. We’ve drastically increased our corporate event sales, far exceeding our initial goals, while continuing to provide the same high-quality, personalized service for weddings that our roots were built on. As we continue to grow, we remain dedicated to the values that started it all—creating unforgettable experiences, building lasting relationships, and pushing the boundaries of event production.